adidas World Cup Direction
Goal: unleash the creativity of Latin American soccer culture and define how a global brand like adidas can take this inspiration and turn it into a global campaign for the 2026 WC.
My role
Working closely with adidas Chief Creative Officer, Head of Football Communications and leading a dedicated creative team to research, explore and define the adidas creative direction for the 2026 FIFA World Cup.
Cultural Research, Custom Typography & Photography Direction
Team & Recognitions
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Creative Director: Colin Cornwell
Art Director: Julien Biamonte
Art Director: Paulina Stoellger
Copywriter: Raksha Jain
Creative Producer: Dorothy Bany -
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